“…I still don’t get it.”

Well, I tried.  Enjoy a gallery of other attempts by Information Architects to explain to our mothers what we do:

Sometimes, we experience frustration.

This one starts off in a terrifying fashion, asking “Is Information Architecture real?” It’s also an hour-long college lecture. You’ve been warned.

And lastly, a well-designed little video about the basics of architecture (ie, “how I can be an ‘architect’ while not actually designing buildings”)